Get real about your brand and customer.

We deliver research-backed strategies that help business leaders make decisions that fuel growth.

We blend deep qualitative-first mixed-method research with strategic foresight to unlock your brand’s full potential. Our proven approach ensures your growth is driven by real, actionable data.

Where we’ve worked

We empower global businesses to understand and engage their audiences worldwide. Whether adapting an existing brand, campaign, or product or exploring new market opportunities, our functionally global capabilities ensure your success across borders.

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Our Offerings for Brands and Agencies

Our expertise in understanding human behavior and cultural contexts helps identify growth potential for brands.

For agencies

Flash Research

Dive deep into specific areas with our targeted qualitative expertise to uncover crucial insights and drive strategic recommendations.

Strategy Seeds

Collaborate with us to align your team, prioritize initiatives, and foster sustainable growth through tailored insights and guidance.

For Brands

Grow Again

Revitalize your brand by uncovering new opportunities and evolving customer needs with our in-depth qualitative insights.

Grow Back

Address churn and optimize your strategy by understanding customer motivations and identifying untapped market segments.

For All

Office Hours

Navigate challenges and accelerate growth with personalized, one-on-one expert guidance tailored to your unique needs.

Our Work

Women and the news

The Assignment: To identify opportunities to increase business news consumption among professional women. What we did: Interviewed current, former and potential subscribers to an international business newspaper about their media and news habits, and how this relates to their careers and personal finances. Interviews were conducted remotely in the US, UK and Asia among professional…
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Madison Square Garden Group: Creative brief training workshop

The Assignment: We collaboratively redesigned creative brief templates and briefing workflows for an entertainment company’s internal marketing team. What we did: We designed a full-day workshop for an entertainment company’s internal marketing team to train them on: What they got: We delivered a set of templates and roadmaps for varying types of creative requests –…
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JetBlue: Cross-functional creativity

The Assignment: We co-designed and facilitated a series of leadership meetings for a major airline in which cross-functional teams came together to make key customer experience decisions What we did: We collaborated with a core team of customer experience leaders to design tools for engaging a large group of stakeholders in cross-functional decision-making and planning…
Read More JetBlue: Cross-functional creativity

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