Get real about your brand and customer.

We deliver research-backed strategies that help business leaders make decisions that fuel growth.

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We blend deep qualitative-first mixed-method research with strategic foresight to unlock your brand’s full potential. Our proven approach ensures your growth is driven by real, actionable data.

Where we’ve worked

We empower global businesses to understand and engage their audiences worldwide. Whether adapting an existing brand, campaign, or product or exploring new market opportunities, our functionally global capabilities ensure your success across borders.

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Our Offerings for Brands and Agencies

Our expertise in understanding human behavior and cultural contexts helps identify growth potential for brands.

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For agencies

Flash Research

Dive deep into specific areas with our targeted qualitative expertise to uncover crucial insights and drive strategic recommendations.

Strategy Seeds

Collaborate with us to align your team, prioritize initiatives, and foster sustainable growth through tailored insights and guidance.

For Brands

Grow Again

Revitalize your brand by uncovering new opportunities and evolving customer needs with our in-depth qualitative insights.

Grow Back

Address churn and optimize your strategy by understanding customer motivations and identifying untapped market segments.

For All

Office Hours

Navigate challenges and accelerate growth with personalized, one-on-one expert guidance tailored to your unique needs.

Our Work

Training

Pearson: Innovation Research Training

The Assignment: We designed a learning workflow for a textbook publisher’s internal innovation team to support their prototyping and product development. What we did: We worked with a major textbook publisher to augment their existing experiment model to foster iterative learning across the team, and across initiatives. Then we worked with the team to train…

Two professionals collaborating on financial documents in a modern office setting.

Workshop

The McClennan Group

The Assignment: Help innovation agency McClennan Group guide an accounting SaaS brand through the new product and brand development process. What we did: The Difference Engine strategists embedded with the team for a 12 week assignment to help them get from client brief to product brief to early product and brand territories. We led internal…

Research

texture: UX and user behavior research

The Assignment: We worked with a magazine subscription app to understand what drove sign-ups, use, and cancellation –and identify opportunities to speed up growth and slow down churn. What we did: We partnered with Equation Research, who handled the analytics and survey research, to conduct remote interviews with current subscribers, former subscribers, and prospects. During…

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