Insight-driven strategists helping leaders make big decisions.

Our expertise in human behavior drives growth opportunities.

Services Offered

  • Full-service research
  • Qualitative-led research
  • Ethnographic & observational research
  • Focus groups & in-depth interviews
  • Digital qualitative methods
  • Segmentation studies
  • Concept & positioning tests

Outcomes Achieved

  • Comprehensive audience understanding
  • Actionable strategic insights
  • Enhanced competitive edge
  • Effective marketing positioning
  • Successful brand adaptation
  • Identification of growth opportunities
Empowering You with Clarity and Confidence

Our Core Mission

We understand your time is valuable, and we’re committed to helping you make the most of it. Our mission is to provide you with:

  • Quality information that cuts through the noise
  • Clear, actionable insights that drive decision-making
  • Effective strategies that align your team and drive results
  • Efficient, streamlined processes that save you time and resources

By putting your audience at the center of all we do, we help you uncover the opportunities that will fuel your growth. Our hands-on, collaborative approach to strategic consulting and our custom, immersive, qualitative-led research methodologies ensure you have the insights and guidance you need to succeed.

Whether you’re launching a new product, refreshing your brand, or navigating a significant change, we’re here to empower you with the clarity and confidence you need to make better decisions and achieve your goals.

Your Partner in Growth

Who We Are

As a market research-based strategy studio, we empower clients to make confident, informed decisions that drive business growth. Our team of experienced researchers and strategists works closely with you to understand your unique challenges and goals, providing tailored solutions that help you navigate the complexities of today’s market.

Whether you’re a marketing agency looking to enhance your pitches and win new business or a corporate brand/marketing team seeking to align your strategy and drive sustainable growth, we’re here to support you every step of the way.

Services

Our expertise in understanding human behavior and cultural contexts helps identify growth potential for brands.

Explore Services

Our Work

Research

Financial Times

The Assignment: To identify opportunities to increase business news consumption among professional women. What we did: Interviewed current, former and potential subscribers to an international business newspaper about their media and news habits, and how this relates to their careers and personal finances. Interviews were conducted remotely in the US, UK and Asia among professional…
Read More Financial Times
Workshop

JetBlue: Cross-functional creativity

The Assignment: We co-designed and facilitated a series of leadership meetings for a major airline in which cross-functional teams came together to make key customer experience decisions What we did: We collaborated with a core team of customer experience leaders to design tools for engaging a large group of stakeholders in cross-functional decision-making and planning…
Read More JetBlue: Cross-functional creativity
Read More Case Studies

Get to Know Our Expert Team Members

Our team is dedicated to delivering exceptional qualitative research and strategy solutions.

Farrah Bostic

Chief Strategist and Founder

Adriana Estrada with background

Adriana Estrada

Head of Strategy

Lyn

Strategist + Researcher

Creedence Gerlach

Growth + Operations Lead

Nick Bostic

COO & Head of Client Services

Haskell LeDog

People Operations

Unlock Growth Potential

Discover actionable strategies for brand growth with us.

Get Started