Case Studies
People.com: In-house user research training
The Assignment: We designed a program for ongoing user research for the online editorial & design team at a major magazine publisher. What we did: We conducted a series of workshops aimed at: What They Got: We set up workflows and templates for: The results: The team continues to conduct bi-weekly user interviews to inform,…
Exploring fandoms
The Assignment: We worked with a national sports league to understand how their fandom had evolved after a fast growth period, how to engage newer fans, and how to maximize opportunities for sponsors. What we did: We engaged with the league to understand active and passive fans, understand the needs of sponsors, and opportunities to…
Pearson: Innovation Research Training
The Assignment: We designed a learning workflow for a textbook publisher’s internal innovation team to support their prototyping and product development. What we did: We worked with a major textbook publisher to augment their existing experiment model to foster iterative learning across the team, and across initiatives. Then we worked with the team to train…
JetBlue: Cross-functional creativity
The Assignment: We co-designed and facilitated a series of leadership meetings for a major airline in which cross-functional teams came together to make key customer experience decisions What we did: We collaborated with a core team of customer experience leaders to design tools for engaging a large group of stakeholders in cross-functional decision-making and planning…
Madison Square Garden Group: Creative brief training workshop
The Assignment: We collaboratively redesigned creative brief templates and briefing workflows for an entertainment company’s internal marketing team. What we did: We designed a full-day workshop for an entertainment company’s internal marketing team to train them on: What they got: We delivered a set of templates and roadmaps for varying types of creative requests –…
Dementia Care
The Assignment: We worked with a dementia care company to design the path to growth as they expanded their geographic footprint. What We Did: Engaged caregivers and families through observation and interviews to: Conducted a quantitative survey of senior care decision-makers to: What They Got: Presentations of findings and recommendations to the senior staff. The…