Case Studies
Exploring fandoms
The Assignment: We worked with a national sports league to understand how their fandom had evolved after a fast growth period, how to engage newer fans, and how to maximize opportunities for sponsors. What we did: We engaged with the league to understand active and passive fans, understand the needs of sponsors, and opportunities to…
People.com: In-house user research training
The Assignment: We designed a program for ongoing user research for the online editorial & design team at a major magazine publisher. What we did: We conducted a series of workshops aimed at: What They Got: We set up workflows and templates for: The results: The team continues to conduct bi-weekly user interviews to inform,…
texture: UX and user behavior research
The Assignment: We worked with a magazine subscription app to understand what drove sign-ups, use, and cancellation –and identify opportunities to speed up growth and slow down churn. What we did: We partnered with Equation Research, who handled the analytics and survey research, to conduct remote interviews with current subscribers, former subscribers, and prospects. During…