“Is there truth in advertising?” – Joseph Jaffe is not Famous
In December 2020, Farrah joined Joe Jaffe on Joseph Jaffe is not Famous to talk about the way we find truth in market research – and politics!
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Startup Fest 2015: How to Make Decisions
In 2015, Farrah was invited to talk about making good decisions at Startup Fest in Montreal.
Knowledge as a product at The Conference
Farrah spoke at The Conference in Malmö, Sweden in 2015 about Brands as APIs. What happens when brands use, create, and become software, specifically APIs? They open up a world of collaboration, co-invention, and value creation.
“99 Problems and the Bits Ain’t One” – Ignite: Lean Startup
In 2011, just as Farrah was launching The Difference Engine, she was invited to speak at Ignite: Lean Startup, hosted by Pivotal Labs and Ryan MacCarrigan to talk about applying (or failing to) Lean principles to the ad world.
What Happens to Everyone, When Everyone “Learns to Code” – RailsConf 2014
In 2014, Farrah was invited to keynote at RailsConf in Chicago, talking about how teams and organizations can be transformed if and when everyone “learns to code”.
Starting Something is a Little Like Going Crazy
On January 10th, 2013, the Art Directors Club hosted its second event in the revolutionary StartUP series, spotlighting agency creatives who quit their jobs to launch their own ventures. Farrah talked about why starting your own business is like ‘Fight Club.’ She also shared 7 not-so-easy lessons about startups that may help you take the…
Doing it Wrong: 10 Problems with Qualitative Data
In 2015, Farrah spoke at Strata+Hadoop NYC about the perils and pitfalls of qualitative data.