Blog
Why work with us?
We’re researchers and strategists who help leaders make big decisions. That’s it. That’s the pitch. Our partners come to us because they have to choose a direction for their brand or business. They want to address new markets around the world, appeal to new audiences, develop new products and services, or reposition themselves for a…
Politics & College Selection
Do politics play a role in how students evaluate their college choices? The other day I was listening to the latest Pivot podcast — Scott Galloway said he thought it was pretty unlikely that a state’s abortion regulations would have any impact on students’ decisions about where to go to college. Here’s the quote: “I…
Civic Trust is a (Legal) Design Problem
Reflections on a Primary Election in a Small Town June 28 was a primary election day to select governor and lieutenant governor candidates in the state of New York. I am what’s called an election inspector in Suffolk County, New York, which means when you come in to your local polling place you talk to…
The “New Normal” of Qualitative Research
What we found in our competitive review of the market research industry Especially over the last couple of years, when everything was about, well, coping — just getting on with it — we had sort of lost track of what was happening for the broader market research industry. We saw companies and products come and…
The Medium is the Mask-age
There won’t be one way to be after the pandemic, because there was no one way to be before it – and certainly not during it. Masks are just one example. We’re in that in-between space, again, which seems to come just before a new wave of a COVID variant, or just as the weather…
Inclusive & Accessible Research:
How to Set Up Remote Interviews, Focus Groups, and Digital Diaries As we’ve written about before, we’re exploring how we can be more inclusive and accessible in conducting research. Here are some initial things for any team to consider when attempting to make research more inclusive and accessible: It starts with us challenging ourselves to…