The Assignment:

We designed a program for ongoing user research
for the online editorial & design team at a major magazine publisher.

What we did:

We conducted a series of workshops aimed at:

• Prioritizing questions for research

• Identifying the right tools for each question

• Developing training materials and templates for the teams to use

• Training the team on how to interview, record, analyze and share findings.

What They Got:

We set up workflows and templates for:

• Ongoing user research

• Stimulus and discussion guide development

• Analysis and decision-making

• Sharing research assets with the whole team

The results:

The team continues to conduct bi-weekly user interviews to inform, optimize, and prioritize decisions based on real user needs across the digital experience. This internal system saves time, money, and helps the team make more informed decisions as they continuously improve the online magazine experience.