Case Studies
People.com: In-house user research training
The Assignment: We designed a program for ongoing user research for the online editorial & design team at a major magazine publisher. What we did: We conducted a series of workshops aimed at: What They Got: We set up workflows and templates for: The results: The team continues to conduct bi-weekly user interviews to inform,…
Salespeople v Shoppers
The Assignment: Help the sales team of a major food manufacturer demonstrate to their largest retail partner how well they knew the retailer’s customers. What we did: We set up a dozen of the retailer’s customers and a dozen members of the sales team on a video diary platform and asked them to record their…
Silverado Senior Living
The Assignment: We worked with a dementia care company to design the path to growth as they expanded their geographic footprint. What We Did: Engaged caregivers and families through observation and interviews to: Conducted a quantitative survey of senior care decision-makers to: What They Got: Presentations of findings and recommendations to the senior staff. The…
texture: UX and user behavior research
The Assignment: We worked with a magazine subscription app to understand what drove sign-ups, use, and cancellation –and identify opportunities to speed up growth and slow down churn. What we did: We partnered with Equation Research, who handled the analytics and survey research, to conduct remote interviews with current subscribers, former subscribers, and prospects. During…
The McClennan Group
The Assignment: Help innovation agency McClennan Group guide an accounting SaaS brand through the new product and brand development process. What we did: The Difference Engine strategists embedded with the team for a 12 week assignment to help them get from client brief to product brief to early product and brand territories. We led internal…