Thank you to the two of you who have subscribed so far to this newsletter! Welcome, guys. The Iowa Poll was well within its margin of error last week, and illustrated why top line numbers don’t always tell the full story. Examining voters’ enthusiasm for a candidate makes a difference in close races, and in…
In our inaugural episode released on Iowa’s GOP Caucus day, January 15, 2024, host Farrah Bostic (In the Demo Podcast, The Difference Engine) and pal Paul Soldera (Equation Research), set the table for what Cross Tabs is all about: demystifying what polls are and how they work. Mentioned links: Jill Lepore’s “Politics and the New…
I’m launching the first episode of Cross Tabs today, January 15. It’s the day Iowa’s Republican voters will be the first to officially express their preferences about who the GOP’s nominee should be in 2024. As I write this, it is -14ºF in Des Moines, Iowa; on Caucus Day it will warm up a little…
This is Cross Tabs, the newsletter for the podcast that will try to explain how polls are designed and conducted, how to understand what they say, how to discern what they don’t say, so that you can navigate yet another “single most important election in our lifetimes.” Each week, Farrah Bostic – strategist, researcher and…