Get real about your brand and customer.

We deliver research-backed strategies that help business leaders make decisions that fuel growth.

We blend deep qualitative-first mixed-method research with strategic foresight to unlock your brand’s full potential. Our proven approach ensures your growth is driven by real, actionable data.

Where we’ve worked

We empower global businesses to understand and engage their audiences worldwide. Whether adapting an existing brand, campaign, or product or exploring new market opportunities, our functionally global capabilities ensure your success across borders.

Unlock Your Growth Potential

Our Offerings for Brands and Agencies

Our expertise in understanding human behavior and cultural contexts helps identify growth potential for brands.

For agencies

Flash Research

Dive deep into specific areas with our targeted qualitative expertise to uncover crucial insights and drive strategic recommendations.

Strategy Seeds

Collaborate with us to align your team, prioritize initiatives, and foster sustainable growth through tailored insights and guidance.

For Brands

Grow Again

Revitalize your brand by uncovering new opportunities and evolving customer needs with our in-depth qualitative insights.

Grow Back

Address churn and optimize your strategy by understanding customer motivations and identifying untapped market segments.

For All

Office Hours

Navigate challenges and accelerate growth with personalized, one-on-one expert guidance tailored to your unique needs.

Our Work

Silverado Senior Living

The Assignment: We worked with a dementia care company to design the path to growth as they expanded their geographic footprint. What We Did: Engaged caregivers and families through observation and interviews to: Conducted a quantitative survey of senior care decision-makers to: What They Got: Presentations of findings and recommendations to the senior staff. The…
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Exploring fandoms

The Assignment: We worked with a national sports league to understand how their fandom had evolved after a fast growth period, how to engage newer fans, and how to maximize opportunities for sponsors. What we did: We engaged with the league to understand active and passive fans, understand the needs of sponsors, and opportunities to…
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Two professionals collaborating on financial documents in a modern office setting.

The McClennan Group

The Assignment: Help innovation agency McClennan Group guide an accounting SaaS brand through the new product and brand development process. What we did: The Difference Engine strategists embedded with the team for a 12 week assignment to help them get from client brief to product brief to early product and brand territories. We led internal…
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