Case Studies
Exploring fandoms
The Assignment: We worked with a national sports league to understand how their fandom had evolved after a fast growth period, how to engage newer fans, and how to maximize opportunities for sponsors. What we did: We engaged with the league to understand active and passive fans, understand the needs of sponsors, and opportunities to…
Financial Times
The Assignment: To identify opportunities to increase business news consumption among professional women. What we did: Interviewed current, former and potential subscribers to an international business newspaper about their media and news habits, and how this relates to their careers and personal finances. Interviews were conducted remotely in the US, UK and Asia among professional…
JetBlue: Cross-functional creativity
The Assignment: We co-designed and facilitated a series of leadership meetings for a major airline in which cross-functional teams came together to make key customer experience decisions What we did: We collaborated with a core team of customer experience leaders to design tools for engaging a large group of stakeholders in cross-functional decision-making and planning…
Madison Square Garden Group: Creative brief training workshop
The Assignment: We collaboratively redesigned creative brief templates and briefing workflows for an entertainment company’s internal marketing team. What we did: We designed a full-day workshop for an entertainment company’s internal marketing team to train them on: What they got: We delivered a set of templates and roadmaps for varying types of creative requests –…
Matter Unlimited/PRX
The Assignment: Help social impact agency Matter Unlimited identify opportunities and challenges while placing bets on high potential strategic initiatives that build on PRX’s innovative heritage and strong technology and content foundation. What we did: The Difference Engine joined forces with Matter’s team of creatives and account leaders in a 6 week assignment to help…
Pearson: Innovation Research Training
The Assignment: We designed a learning workflow for a textbook publisher’s internal innovation team to support their prototyping and product development. What we did: We worked with a major textbook publisher to augment their existing experiment model to foster iterative learning across the team, and across initiatives. Then we worked with the team to train…