Chuck Schumer has imaginary friends OH MY GOD DO USER RESEARCH DON’T SOLELY RELY ON PERSONAS https://t.co/g6VDC7e4hY — Dan Hon (@hondanhon) February 16, 2021 This pictured text is from a profile from 2007 in The New Yorker by Jeffrey Goldberg. Let’s just quote the thing: Schumer says that he is accompanied everywhere he goes by…
With a brief explanation of why you absolutely should I had such a good time explaining how to do observational research, that I thought I’d also take a moment to explain how to do secondary (a.k.a., “desk”) research. In my view, you can’t even begin to frame or reframe the problem to be solved until…
The first in a limited series about what brand & communications strategists should do *before* they write a creative brief Author’s note: Yesterday I wrote a series of tweets about this, but thought it might be useful to assemble them in one short article, and address some of the feedback I got, as well. Thanks…
To understand the conditions for more meaningful civic participation, we need to get off The Ladder. (All these beautiful drawings below were created by Vinay Kumar Mysore) When it comes to discussions about how to get those who seem to be “unengaged” more engaged with civic life, one metaphor comes up again and again —…
First of all, hi. It’s been a minute, and you might notice that we’re no longer meeting each other over on tinyletter. I’ve migrated to Substack. I have reasons. Hopefully it won’t make a bit of difference to your experience at all. Though probably that logo thing should go. I’m aiming to make this more…